MarketingPlanning Dotmatics optimizes marketing campaign strategy with centralized data and ROI insights. The decentralized nature of marketing automation and campaign platforms such as Pardot, LinkedIn, Google Ads,…Helen LinMarch 18, 2024
FinancePlanning The SaaS CFO’s Balancing Act in 2024 As 2024 approaches, SaaS CFOs face the challenging task of managing both growth expectations with…Helen LinOctober 27, 2023
PlanningRevOpsSales Expert Tips for Effective B2B Sales Forecasting Introduction: What is Sales Forecasting? Sales forecasting is a vital tool to help businesses in…Helen LinMay 4, 2023
FinanceKPIsPlanning How to Calculate ARR and Common Challenges: A Comprehensive Guide Annual Recurring Revenue (ARR) is a critical financial metric that helps subscription-based businesses determine their…Helen LinApril 25, 2023
FinanceKPIsPlanning 4 KPIs With Nuances That Every Growth Company Should Consider As software company valuations declined due to the rise in borrowing costs in 2022, and…Helen LinApril 20, 2023
PlanningRevOpsSales Sales Forecasting: Tips and Tricks to Get It Right At the start of each quarter, we all want to know how much new revenue…Helen LinApril 12, 2023
KPIsPlanningRevOps B2B Marketing Analytics To Focus On In 2023 The year is 2023. B2B marketers have a host of tools at their fingertips to…Helen LinMarch 15, 2023
PlanningRevOpsSales Discern Gives Quantive Leadership Team Greater Peace of Mind We recently sat down with Ivan Osmak, CEO of Quantive (formerly Gtmhub) to discuss how…Helen LinJanuary 10, 2023
PlanningSales Best Practices for Managing a Sales Team Managing a sales team is hard. There, we said it. It's not easy to stay…Helen LinDecember 5, 2022
FinanceKPIsPlanning Five Metrics Critical to Finance During Annual Planning That You Won’t Find in An ERP System Q4 is the time for companies to establish and align on cross-functional objectives for the…Helen LinOctober 12, 2022