FRANCHISE ANALYTICS & PERFORMANCE INTELLIGENCE
Optimize Franchisee and Investor Development Efforts
As a franchisor, driving growth through franchisee and investor marketing / development is paramount. Utilizing post-sales franchisee performance to drive ideal franchisee profile (IFP) acquisition can ensure long-term success.
Since your franchisee pipeline and performance data lives in disparate systems like the CRM and accounting software, data-driven decision-making is often a struggle. Manually consolidating data is cumbersome and yields ad hoc and conflicting reports. Without an integrated view across marketing, sales, operations and finance, you lack the insights to pinpoint opportunities, mitigate risks, and guide strategic initiatives.
Explore Discern’s solutions for Franchise Analytics:
- Sales Intelligence: Monitor, Forecast and Analyze Franchise Development
- Marketing Intelligence: Calculate ROI on Franchise Development Initiatives
- Operational KPIs: Out of the Box Business Intelligence for Franchisors
The Challenge With Franchise Analytics:
✕ Pipeline visibility is poor, causing poor forecasting
✕ Limited understanding of true marketing ROI
✕ Franchisee and investor data is trapped in siloed systems and spreadsheets
✕ Manual reporting and spreadsheet consolidation is time consuming
✕ Lack of unified visibility into franchise performance metrics
✕ Static reporting lacks actionable intelligence
✕ Pipeline visibility is poor, causing poor forecasting
✕ Manual reporting and spreadsheet consolidation is time consuming
✕ Limited understanding of true marketing ROI
✕ Lack of unified visibility into franchise performance metrics
✕ Franchisee and investor data is trapped in siloed systems and spreadsheets
✕ Static reporting lacks actionable intelligence
Meet Discern
Intelligent Franchise Analytics & Reporting
Discern is a modern franchise analytics solution designed to support data-driven decision making. By connecting and analyzing data from your business systems, Discern surfaces precise, multi-dimensional insights from your franchisee acquisition funnel – from marketing, to sales, to franchisee performance.
Pipeline Visibility
Marketing ROI Insights
Acquisition Forecasting
Management Report Automation
200+ KPI Calculations Out of Box
No Code Customization
Drive Efficient Growth with Enhanced Visibility
Discern’s franchise analytics solution helps you improve franchisee acquisition efforts through precise pipeline and franchiser performance visibility. Performance metrics include: sale cycle, win rates, time to open, multi-unit ownership, royalties, franchisee success rate, etc.
As a result, Franchisors gain visibility into ideal franchise owner profiles and can optimize development efforts. With AI-powered forecasting and ROI analytics, Franchisors can accurately forecast growth and efficiently invest in development.
The Benefits of Discern’s Franchise Analytics Solution:
- Acquire more owner operators and investors, faster
- Understand your ideal franchisee profile via franchisee performance
- Optimized franchise development investments
- Increased ROI on marketing initiatives
- Proactive, data-driven decision making
- Streamlined investor reporting and capital raising efforts
- Acquire more owner operators and investors, faster
- Increased ROI on marketing initiatives
- Understand your ideal franchisee profile via franchisee performance
- Proactive, data-driven decision making
- Optimized franchise development investments
- Streamlined investor reporting and capital raising efforts
Run Holistic Franchise Analytics With Data From Any Source
Trust Discern to Automate Franchise Analytics & KPI Reporting
Check Out Our 5 Star G2 Reviews. Or, Schedule Your Demo to Check Out Discern’s Franchise Analytics Today!
