How much does Discern charge for the Marketing Intelligence?

Pricing for Discern’s marketing analytics varies based on company and marketing program sizes. Book a meeting with our sales team to get a full demo and discuss pricing that makes the most sense for your business.

How long does Marketing Intelligence take to implement?

Typically a client can go from kickoff to live with our analytics apps within 2-3 weeks. This will vary based on your data needs, customization, and integration complexity.

Does Discern’s Marketing Intelligence integrate with other Discern apps?

Yes! Discern is proud to give customers a full view of the customer lifecycle: from marketing to sales to customer success. Click to check out our full platform of solutions.

What other industry systems does Marketing Intelligence integrate with?

Discern is data source agnostic, so we can connect to pretty much any cloud based tool. Some of our most common integrations include: CRMs (Salesforce, Hubspot, Pipedrive, Zoho, etc.) Marketing Automation (Marketo, Hubspot, Pardot, etc.) Campaign Platforms (Bing Ads, Google Analytics, Google Ads, LinkedIn ads) We are also working on integrations with ABM platforms like 6sense. Contact us for more information on these or other integrations.

Marketing Intelligence

Attribution, Monitoring and Analytics

Understanding how teams drive revenue across social media, search engines, emails, and meetings can be complex. Our Marketing Intelligence module simplifies the process — harmonizing full lifecycle data and adding pipeline attribution to pinpoint the campaigns and channels that truly deliver results. Investor-Grade Truth™ for every marketing dollar spent.

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Discern Marketing Intelligence dashboard

Trusted by the world leaders

Value Proposition

Key Benefits of Marketing Intelligence

Stop reacting to old data. Gain complete transparency, predictability, and control across your entire go-to-market structure.

Accurate Attribution
Attribute pipeline or won deals to every touchpoint, based on attribution models or custom weighting for campaigns across Marketing, SDRs, and Sales. Know exactly which motions create pipeline.
Real-time Monitoring
Track real-time funnel activity and changes to proactively spot risks. As leads move down the funnel, monitor how performance compares against targets — not just at month-end, but continuously.
Funnel Optimization
Visualize your marketing funnel and pinpoint where most drop-offs occur — by campaign, segment, and channel. Allocate budget to the strategies with the highest conversion and ROI.

The Challenge

Dotmatics' Marketing Operations team struggled to fully automate marketing analytics within Salesforce. Challenges included tracking spend and cohorted lead conversion, making it difficult to make data-driven decisions in real time.

Discern's Solution

Discern has allowed Dotmatics to consolidate data from various sources, track ROI, and reallocate resources to the most effective marketing efforts and campaigns.

Platform Architecture

Solution Highlights

Advanced modules designed to track, measure, and optimize your entire go-to-market performance.

One Source of Marketing Performance Data
Integrate data from your marketing automation system and CRM as well as additional channels such as Google Analytics, Google Ads, and LinkedIn for a single source of cohesive marketing performance data.
Pinpoint Campaigns That Drive Conversions
Pinpoint the exact campaigns, channels, and touchpoints driving conversions to optimize your marketing investments and maximize ROI. Multi-touch attribution models let you see the full picture, not just first or last touch.
Track Lead Efficiency by Cohort
Track lead efficiency metrics by lead cohorts based on stage entry date. Understand how different initiatives, channels, and time periods are impacting lead flow and conversion quality.
Full Audit Trail for Every Lead
Never miss a detail. See exactly how and when leads are changing lifecycle stages and update lead statuses accordingly. Full audit trail of every lead's journey from source to close.
Stay on Pace to Meet Targets
Automate goal setting for lead activity, pipeline, and revenue. Track performance in real time to ensure you're on pace to meet targets — with early warnings when you're falling behind.

Data Consolidation for All Marketing Data Sources

Whether you want to pull data from your Marketing automation platform, CRM, campaign systems, Excel/Sheets, and/or databases, Discern can ingest, transform and analyze it.

FAQs

Find answers to the most common questions about tracking, understanding, and leveraging SaaS metrics to drive your business forward.

How much does Discern charge for the Marketing Intelligence?
Pricing for Discern’s marketing analytics varies based on company and marketing program sizes. Book a meeting with our sales team to get a full demo and discuss pricing that makes the most sense for your business.
How long does Marketing Intelligence take to implement?
Typically a client can go from kickoff to live with our analytics apps within 2-3 weeks. This will vary based on your data needs, customization, and integration complexity.
Does Discern’s Marketing Intelligence integrate with other Discern apps?
Yes! Discern is proud to give customers a full view of the customer lifecycle: from marketing to sales to customer success. Click to check out our full platform of solutions.
What other industry systems does Marketing Intelligence integrate with?
Discern is data source agnostic, so we can connect to pretty much any cloud based tool. Some of our most common integrations include: CRMs (Salesforce, Hubspot, Pipedrive, Zoho, etc.) Marketing Automation (Marketo, Hubspot, Pardot, etc.) Campaign Platforms (Bing Ads, Google Analytics, Google Ads, LinkedIn ads) We are also working on integrations with ABM platforms like 6sense. Contact us for more information on these or other integrations.