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MARKETING INTELLIGENCE

Optimize Marketing Spend, Lower mCAC, and Increase Revenue Impact

Discern Marketing Intelligence delivers powerful B2B marketing analytics to reveal the full impact of marketing efforts on your company’s revenue.

PERFORMANCE ANALYTICS

Your Go-to Dashboard for Tracking Marketing Trends

Monitor MQL, SAL, SQL, and Opportunity creation and the related conversion rates on a weekly, monthly, quarterly or annual basis. Automate your marketing contribution model and understand what percentage of pipeline and revenue generation can be attributed to marketing tactics

PERFORMANCE ANALYTICS

Your Go-to Dashboard for Tracking Marketing Trends

Monitor MQL, SAL, SQL, and Opportunity creation and the related conversion rates on a weekly, monthly, quarterly or annual basis. Automate your marketing contribution model and understand what percentage of pipeline and revenue generation can be attributed to marketing tactics

LEAD FLOW

Track How Cohorted Leads Move Through Your Lead Lifecycle

See how your leads are progressing through the lead lifecycle and monitor lifecycle stage during regular intervals of time. Understand where lifecycle bottlenecks are occurring and address tactics accordingly

LEAD FLOW

Track How Cohorted Leads Move Through Your Lead Lifecycle

See how your leads are progressing through the lead lifecycle and monitor lifecycle stage during regular intervals of time. Understand where lifecycle bottlenecks are occurring and address tactics accordingly

CAMPAIGN EFFICIENCY

Calculate the ROI on Your Lead Sources and Campaigns

Identify which campaigns and tactics generate the most leads, pipeline, and bookings, with the highest conversion rates and win rates. Understand which tactics should be accelerated or paused.

CAMPAIGN EFFICIENCY

Calculate the ROI on Your Lead Sources and Campaigns

Identify which campaigns and tactics generate the most leads, pipeline, and bookings, with the highest conversion rates and win rates. Understand which tactics should be accelerated or paused.

There's An Easier Way to Measure Demand Generation Results