MarketingPlanning Dotmatics optimizes marketing campaign strategy with centralized data and ROI insights. The decentralized nature of marketing automation and campaign platforms such as Pardot, LinkedIn, Google Ads,…Helen LinMarch 18, 2024
KPIsMarketingPE / VCSales The Investor Perspective on Efficient Growth Recently, at Pavilion's GTM Summit, Helen Lin, the Founder and CEO of Discern, and Jeremey…Helen LinOctober 16, 2023
Customer SuccessMarketingRevOpsSales Cohort Analysis: The Secret to Perfecting B2B Go-to-Market Strategies Running a cohort analysis is a valuable data analytics tactic that enables companies to gain…Helen LinAugust 20, 2023
MarketingSales Dear Sales, Love Marketing When it comes to sales and marketing relationships, one thing always seems to ring true:…Helen LinApril 27, 2023