REVENUE INTELLIGENCE PLATFORM
Scale Revenue Growth with the Next-Generation of Revenue Intelligence
THE DISCERN ADVANTAGE
Today, there are dozens of revenue intelligence platforms, all claiming to do the same thing. So, what makes Discern different? We love the hard, messy stuff. No matter what state your GTM systems are in, we can get you the insights you need.
Revenue Analytics for Revenue Intricacies
Best-Practice GTM Dashboards
We’ve built out the B2B GTM dashboards each of your functional teams needs to be successful and drive revenue – across sales, marketing and customer success.
Accurate Forecasting
Our AI powered forecasting model forecasts both new bookings as well as ARR/NRR, so you can make the smartest financial decisions for your business.
Target Setting
Utilizing Discern’s reverse funnel methodology, you can run scenario modeling to identify the marketing lead and pipeline generation targets that will ensure you hit target.
Limitless Integrations
Most B2B RevOps software has mastered analyzing performance for companies with a Sales-Led motion. However, for businesses with transactional revenues, sales data may live elsewhere – in your product or billing systems. Discern’s GTM dashboards harmonize and analyze data wherever it lives.
1-2 Week Implementations
Every Revenue Intelligence company says they can get you up and running in a few weeks – but can they actually deliver on that promise? Don’t just take our word for it – Discern’s G2 reviews include several comments from revenue operations leaders raving about Discern’s fast implementations and hands on support team.
Complexities Supported
Multiple CRMs? Weak integrations between Marketing Automation and CRM? Mixed revenue models? We’ve seen it all and are ready to help. With Data Hygiene Services and Ingestion Rules, we ensure our B2B Revenue Intelligence platform isn’t another “garbage in, garbage out” solution.
Revenue Analytics for Revenue Intricacies
Best-Practice GTM Dashboards
We’ve built out the B2B GTM dashboards each of your functional teams needs to be successful and drive revenue – across sales, marketing and customer success.
Accurate Revenue Forecasting
Our AI powered forecasting model forecasts both new bookings as well as ARR/NRR, so you can make the smartest financial decisions for your business.
Reverse Funnel Modeling
Utilizing Discern’s reverse funnel methodology, you can run scenario modeling to identify the marketing lead and pipeline generation targets that will ensure you hit target.
Limitless Integrations
Most B2B RevOps software has mastered analyzing performance for companies with a Sales-Led motion. However, for businesses with transactional revenues, sales data may live elsewhere – in your product or billing systems. Discern’s GTM dashboards harmonize and analyze data wherever it lives.
1-2 Week Implementations
Every Revenue Intelligence company says they can get you up and running in a few weeks – but can they actually deliver on that promise? Don’t just take our word for it – Discern’s G2 reviews include several comments from revenue operations leaders raving about Discern’s fast implementations and hands on support team.
Complexities Supported
Multiple CRMs? Weak integrations between Marketing Automation and CRM? Mixed revenue models? We’ve seen it all and are ready to help. With Data Hygiene Services and Ingestion Rules, we ensure Discern’s Revenue Intelligence Platform isn’t another “garbage in, garbage out” solution.
”"Implementing Discern was one of the best choices I made in my first 90 days of building out a RevOps Organization at Florence Healthcare. The Discern team turns a task that is normally super complex and time-consuming into an easy, bite-sized effort that can be stood up quickly. This has been a home run for our organization."
Ben CookeVP of RevOps, Florence Healthcare
GTM COHORT ANALYTICS
Monitor the Impact of New Strategies
Testing and measuring is key to the efficiency of every go to market organization. However, running cohort analytics can be a very time-consuming manual process.
Discern takes the pain out of running cohort analytics by offering automated cohort insights across marketing, sales and customer data. Sample cohort analytics include MQL cohorts and customer cohorts.
FULL FUNNEL INSIGHTS
Drive GTM Collaboration & Optimization
Because every department has their own function-specific workflow and analytics systems, it’s easy to operate in a vacuum. However, doing so can limit the impact of initiatives, wasting time and budget.
Discern’s Revenue Intelligence software breaks down the barriers between functions, providing a single place to monitor GTM performance and understand how performance in one department can influence another. By democratizing data across teams, Discern makes it easy for various functions to work towards common objectives.
REVERSE FUNNEL MODELING
Set Your Teams Up for the Greatest Success
Setting MQL and SQL targets can be a painful activity for most revenue teams, usually because it’s difficult to collect the data needed for model inputs.
With all of the historical performance data needed to feed your planning models, Discern makes reverse funnel modeling a breeze. Simply put in your targets and segments, and Discern’s data engine will take it from there. We run reverse funnel modeling for both MQL and pipeline generation targets.
TARGET ATTAINMENT & SEGMENT ANALYTICS
Pinpoint the Root Cause of Performance
Including targets in your CRM to compare against real-time performance is an unnecessarily painful activity. As a result, many GTM teams are slow to respond to leading indicators, ultimately decreasing conversion rates.
Discern Revenue Intelligence monitors real-time, segmented performance against targets for any KPI or leading indicator. Furthermore, we also compare performance to where you should be based on point in quarter pacing. As a result, you can eliminate surprises and understand exactly when and why you’re at risk of missing target.
”“Discern’s predictive analytics are insanely good. Within a week of the start of Q2, Discern was within $10K of where we ended the quarter. By day 10, it was exactly on target. Unreal.”
Andrew D.VP of Revenue at Quantive
Explore The Full Suite of Discern’s Revenue Analytics Tools
Marketing Intelligence
By connecting lead data to opportunity data, Discern accurately captures marketing impact and delivers advanced ROI analytics.
Sales Intelligence
Discern’s sales analytics uncover the true story behind CRM data to help teams forecast, prevent revenue leaks, and hit targets.
Customer Intelligence
By harmonizing customer data across systems, Discern provide customer success teams with a holistic look into customer health and activity.
Ready to Win More Deals With the Future of Revenue Intelligence Platforms?
Monitoring the customer journey, from lead all the way to advocate is critical to optimize revenue performance. With full funnel pipeline visibility and advanced analytics, Discern’s GTM dashboards provide the insights needed to drive sustainable growth.
FAQs About Discern’s B2B Revenue Intelligence & GTM Dashboards
How do sales teams utilize Discern?
Individual contributors on sales teams use Discern to run opportunity management, monitor pipeline hygiene, and run forecasting. Additionally, Sales managers utilize Discern to run pipeline reviews, forecasting meetings, and rank reps based on efficiency and attainment.
How do customer success teams utilize Discern?
Account Managers utilize Discern to centralize all client data and monitor customer health. With leading indicators into customer churn, customer success teams can identify and address at risk customers. Furthermore, account managers can understand NRR for their customer base, and see how they are impacting company-wide NRR targets.
How do marketing teams utilize Discern?
Marketing and demand generation leaders utilize Discern to monitor lead lifecycle stage activity and campaign ROI analytics. With both spend data and pipeline influence data all in one place, Discern provides real-time ROI insights. Additionally, MQL cohort analytics reveal a deeper look into the impact of various initiatives and campaigns.
Does Discern ingest data in my sales engagement platform?
Yes! Discern can take in email or meeting data from your sales engagement platforms, your CRM, or even directly from your email account. With these integrations, Discern makes it easy to flag at risk opportunities based on low activity levels.
Is Discern a no code solution?
Yes, Discern’s GTM dashboards come out of the box, requiring no technical resources on your end. Customize dashboards and charts yourself utilizing our easy customization tools.
What other RevOps tools does Discern integrate with?
Discern Revenue Intelligence is data source agnostic, so we can pull in all the data you want, wherever it lives – whether thats another revenue intelligence system, a live spreadsheet, or your own internal database.
How does Discern ensure sales forecasting accuracy?
Discern provides two types of sales forecasts, enabling revenue leaders to triangulate the data for smarter forecast assumptions. Discern’s AI powered forecast is known for its accurate predictions, taking into account both active pipeline data as well as historical “create and close” in quarter data. Our forecasting rollup workflow enables sales reps and managers to pull in qualitative data that doesn’t live in your CRM.
Can Discern alleviate manual data entry work?
Yes! Discern’s Data Hygiene Services can clean up or entry data in your CRM. However, the Discern platform itself can ingest and connect historical data from multiple CRM systems, eliminating the need to manually consolidate platforms.
What are examples of actionable insights in Discern?
Customers have utilized B2B Discern Revenue Intelligence to pinpoint reps with poor CRM hygiene habits such as assigning arbitrary forecast categories, amounts and close dates. By identifying these “repeat offenders”, revenue leaders have been able to deploy targeted coaching and improve the accuracy pipeline coverage and forecasting.
Other customers utilize the renewals alerts in Discern’s B2B Revenue Intelligence Platform to inform customer risk mitigation initiatives and grow customer relationships. These alerts can include customer behavior and product usage data.
Another example of actionable insights in Discern’s B2B Revenue Intelligence software is our AE scorecards and sales team analytics. By tracking rep quota attainment, pipeline creation, and pipeline coverage against point-in-time targets, sales managers can proactively help these reps improve their numbers before quarter end.
”"I am impressed by the ease and speed of onboarding. We implemented Discern in July and by month-end, our entire sales team was using the solution as an everyday tool. Product enhancements have been frequent and spot on."
Véronique GoutierreVP, Strategy & Operations, Play Play
A Revenue Operations Platform Built With Your Success In Mind
Schedule a Demo and see how Discern’s Revenue Intelligence software can help your customer, sales and marketing teams drive more revenue.
