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MARKETING PERFORMANCE ANALYTICS

Optimize Marketing Spend, Confidently Defend Budget, and Increase Revenue Impact

Discern’s marketing performance analytics technology seamlessly connects your MAS and CRM data to reveal the full impact of marketing efforts and streamline your marketing contribution model.

PERFORMANCE ANALYTICS

Your Go-to Dashboard for Tracking Marketing Trends

Monitor MQL, SAL, SQL, and Opportunity creation and the related conversion rates on a weekly, monthly, quarterly or annual basis. Understand what percentage of pipeline and revenue generation can be attributed to marketing tactics

PERFORMANCE ANALYTICS

Your Go-to Dashboard for Tracking Marketing Trends

Monitor MQL, SAL, SQL, and Opportunity creation and the related conversion rates on a weekly, monthly, quarterly or annual basis. Understand what percentage of pipeline and revenue generation can be attributed to marketing tactics

LEAD FLOW

Track How Cohorted Leads Move Through Your Lead Lifecycle

See how your leads are progressing through the lead lifecycle and monitor lifecycle stage during regular intervals of time. Understand where lifecycle bottlenecks are occurring and address tactics accordingly

LEAD FLOW

Track How Cohorted Leads Move Through Your Lead Lifecycle

See how your leads are progressing through the lead lifecycle and monitor lifecycle stage during regular intervals of time. Understand where lifecycle bottlenecks are occurring and address tactics accordingly

CAMPAIGN EFFICIENCY

Calculate the ROI on Your Lead Sources and Campaigns

Identify which campaigns and tactics generate the most leads, pipeline, and bookings, with the highest conversion rates and win rates. Understand which tactics should be accelerated or paused.

CAMPAIGN EFFICIENCY

Calculate the ROI on Your Lead Sources and Campaigns

Identify which campaigns and tactics generate the most leads, pipeline, and bookings, with the highest conversion rates and win rates. Understand which tactics should be accelerated or paused.

Ready to Run Smarter Marketing Performance Analytics?