<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Discern Blog</title><description>AI-driven RevOps &amp; revenue intelligence insights from Discern.</description><link>https://discern.io/</link><item><title>Why Calculated Data Is Essential for Accurate and Cost-Effective AI</title><link>https://discern.io/blog/calculated-data-for-ai/</link><guid isPermaLink="true">https://discern.io/blog/calculated-data-for-ai/</guid><description>AI is quickly becoming a core part of how companies analyze data, answer business questions, and automate workflows. But as more organizations deploy AI agents and connect them to business systems, two concerns keep coming up: How much will AI cost to run?How do we prevent inaccurate or hallucinated answers? Many teams focus on token</description><pubDate>Wed, 17 Jun 2026 00:00:00 GMT</pubDate><category>BI &amp; Reporting</category><category>Revenue Intelligence</category><category>RevOps</category><category>SaaS RevOps AI Agents</category></item><item><title>CRM vs Billing System for ARR: How SaaS Teams Should Choose the Right Source of Truth</title><link>https://discern.io/blog/crm-vs-billing-arr-source-of-truth/</link><guid isPermaLink="true">https://discern.io/blog/crm-vs-billing-arr-source-of-truth/</guid><description>Annual Recurring Revenue is one of the most important metrics in SaaS, but it is also one of the easiest to get wrong. Most teams agree ARR matters. It shapes board reporting, forecast credibility, renewal planning, and investor conversations. Where teams get stuck is on a more basic question: where should ARR actually be calculated?</description><pubDate>Tue, 26 May 2026 00:00:00 GMT</pubDate><category>BI &amp; Reporting</category><category>Finance</category><category>Revenue Intelligence</category><category>RevOps</category></item><item><title>Why AI Data Layer for Analytics Agents Is Essential for Accurate Business Insights</title><link>https://discern.io/blog/why-ai-data-layer-for-analytics-agents-is-essential-for-accurate-business-insights/</link><guid isPermaLink="true">https://discern.io/blog/why-ai-data-layer-for-analytics-agents-is-essential-for-accurate-business-insights/</guid><description>In today’s data-driven environment, organizations are rapidly adopting AI-powered analytics tools to improve decision-making. However, many initiatives fall short—not because of weak AI models, but because of poor data foundations. Learn why an AI data layer for analytics agents is essential for accurate reporting, reliable KPIs, and advanced metrics like GRR and NRR.</description><pubDate>Sun, 19 Apr 2026 00:00:00 GMT</pubDate><category>BI &amp; Reporting</category><category>Revenue Intelligence</category><category>RevOps</category><category>SaaS RevOps AI Agents</category></item><item><title>AI for Forecasting and Budgeting: What Actually Works (And What Doesn’t)</title><link>https://discern.io/blog/ai-for-forecasting-and-budgeting/</link><guid isPermaLink="true">https://discern.io/blog/ai-for-forecasting-and-budgeting/</guid><description>This blog cuts through the AI noise. We’ll explain why large language models (LLMs) struggle with numerical precision, where traditional machine learning still dominates for forecasting accuracy, and how to build AI agents that actually deliver reliable financial analysis. Whether you’re a CFO exploring AI-powered FP&amp;#038;A tools, a revenue operations leader trying to improve forecast accuracy, or a data team evaluating machine learning forecasting models, this is the practical breakdown you need.</description><pubDate>Sun, 29 Mar 2026 00:00:00 GMT</pubDate><category>Finance</category><category>RevOps</category><category>SaaS RevOps AI Agents</category></item><item><title>The SaaS Revenue Lifecycle Guide: Bridging ARR to Cash</title><link>https://discern.io/blog/the-saas-revenue-lifecycle-guide-bridging-arr-to-cash/</link><guid isPermaLink="true">https://discern.io/blog/the-saas-revenue-lifecycle-guide-bridging-arr-to-cash/</guid><description>Understanding SaaS financials means connecting what’s booked, billed, earned, and collected. This post maps the full ARR-to-cash lifecycle so leaders can eliminate revenue confusion and make better growth decisions.</description><pubDate>Mon, 26 Jan 2026 00:00:00 GMT</pubDate><category>BI &amp; Reporting</category><category>Finance</category><category>Revenue Intelligence</category></item><item><title>Discern Named the Best AI Sales Forecasting Tool in 2026</title><link>https://discern.io/blog/discern-best-ai-sales-forecasting-tool/</link><guid isPermaLink="true">https://discern.io/blog/discern-best-ai-sales-forecasting-tool/</guid><description>Forecasting drives every revenue decision — but most sales teams are still flying blind. See why Topiq named Discern the best AI sales forecasting tool and how it turns predictions into action.</description><pubDate>Sun, 25 Jan 2026 00:00:00 GMT</pubDate><category>Pipeline Intelligence</category><category>RevOps</category><category>SaaS RevOps AI Agents</category></item><item><title>The Top Sales Forecasting Tools to Watch in 2026</title><link>https://discern.io/blog/the-top-sales-forecasting-tools-to-watch-in-2026/</link><guid isPermaLink="true">https://discern.io/blog/the-top-sales-forecasting-tools-to-watch-in-2026/</guid><description>Why Sales Forecasting Matters More in 2026 Sales forecasting has shifted from being an afterthought to a strategic necessity. Companies can’t afford to rely on guesswork when planning revenue, allocating resources, or setting targets. That’s why in 2026, many organizations are adopting AI-driven sales forecasting tools to deliver accuracy and confidence. Among them, Discern stands out as the best overall sales forecasting software, blending AI precision with sales</description><pubDate>Mon, 05 Jan 2026 00:00:00 GMT</pubDate><category>BI &amp; Reporting</category><category>Pipeline Intelligence</category></item><item><title>Can AI Agents Help RevOps Be Even More Proactive?</title><link>https://discern.io/blog/can-ai-agents-help-revops-be-even-more-proactive/</link><guid isPermaLink="true">https://discern.io/blog/can-ai-agents-help-revops-be-even-more-proactive/</guid><description>RevOps leaders don’t need more dashboards. They need foresight. AI Agents are redefining how revenue teams operate — not by adding another tool, but by turning every data point into a signal for action. What if your forecast could warn you before pipeline risk even appeared?</description><pubDate>Thu, 16 Oct 2025 00:00:00 GMT</pubDate><category>Pipeline Intelligence</category><category>RevOps</category><category>SaaS RevOps AI Agents</category></item><item><title>Your Analytics Co-Pilot: How Discern’s AI Chatbot Makes SaaS Data Instantly Actionable</title><link>https://discern.io/blog/your-analytics-co-pilot-how-discerns-chatbot-makes-saas-data-instantly-actionable/</link><guid isPermaLink="true">https://discern.io/blog/your-analytics-co-pilot-how-discerns-chatbot-makes-saas-data-instantly-actionable/</guid><description>If you’ve ever sat through a board meeting wishing you had real-time answers or scrambled to find the latest pipeline data before a team sync, you’re not alone. Most SaaS leaders at one point or another find themselves chasing reports and numbers instead of making fast, confident decisions. That’s why we built an AI-powered chatbot:</description><pubDate>Sat, 06 Sep 2025 00:00:00 GMT</pubDate><category>BI &amp; Reporting</category><category>Finance</category><category>Pipeline Intelligence</category><category>SaaS RevOps AI Agents</category></item><item><title>ARR Accounting: Best Practices for Navigating Complex Subscription Scenarios</title><link>https://discern.io/blog/arr-accounting-complex-subscription-scenarios/</link><guid isPermaLink="true">https://discern.io/blog/arr-accounting-complex-subscription-scenarios/</guid><description>The challenge with ARR arises from how customers interact with subscription services. Learn more about how to handle various subscription scenarios.</description><pubDate>Fri, 05 Sep 2025 00:00:00 GMT</pubDate><category>BI &amp; Reporting</category><category>Finance</category><category>Revenue Intelligence</category><category>RevOps</category></item><item><title>What Is a Customer Cube and Why Every SaaS Business Needs One</title><link>https://discern.io/blog/customer-cube/</link><guid isPermaLink="true">https://discern.io/blog/customer-cube/</guid><description>In this post, we’ll walk through what a customer cube is, why it’s essential for SaaS companies, and how Discern simplifies the process—saving hours of manual work and improving the quality of your reporting along the way.</description><pubDate>Wed, 03 Sep 2025 00:00:00 GMT</pubDate><category>BI &amp; Reporting</category><category>Finance</category><category>Revenue Intelligence</category></item><item><title>From Data to Decisions: How PE Teams Are Rethinking GTM Due Diligence</title><link>https://discern.io/blog/how-private-equity-teams-are-rethinking-go-to-market-due-diligence/</link><guid isPermaLink="true">https://discern.io/blog/how-private-equity-teams-are-rethinking-go-to-market-due-diligence/</guid><description>This blog outlines how leading firms improve deal speed and accuracy through better data quality, layered analysis, scenario forecasting, and scalable infrastructure.</description><pubDate>Tue, 02 Sep 2025 00:00:00 GMT</pubDate><category>PE/VC</category></item><item><title>SaaS Metrics That Matter Most to Investors</title><link>https://discern.io/blog/saas-metrics-that-matter-to-investors/</link><guid isPermaLink="true">https://discern.io/blog/saas-metrics-that-matter-to-investors/</guid><description>In today’s dynamic investment landscape, understanding key performance indicators (KPIs) is crucial for evaluating the health and growth potential of SaaS companies. Investors consistently prioritize and track portfolio company KPIs to gauge both financial health and operational efficiency. They use the KPIs to identify opportunities, assess risks, and drive informed decision-making and encourage the management</description><pubDate>Mon, 01 Sep 2025 00:00:00 GMT</pubDate><category>BI &amp; Reporting</category><category>PE/VC</category></item><item><title>Mastering ARR Calculations: Advice From A SaaS Data Scientist</title><link>https://discern.io/blog/mastering-arr-calculations-advice-from-a-leading-data-scientist/</link><guid isPermaLink="true">https://discern.io/blog/mastering-arr-calculations-advice-from-a-leading-data-scientist/</guid><description>We recently sat down with Discern’s Chief Data Scientist, Ling Lin. During the discussion, we learned more about her work automating ARR calculations for some of the fastest growing SaaS companies. Below is a transcript of the conversation, providing insights into how companies can accurately calculate ARR. What led you to become cofounder and Chief</description><pubDate>Sat, 30 Aug 2025 00:00:00 GMT</pubDate><category>BI &amp; Reporting</category><category>Finance</category><category>Revenue Intelligence</category></item><item><title>How to Calculate ARR and Common Challenges: A Comprehensive Guide</title><link>https://discern.io/blog/how-to-calculate-arr-and-common-challenges-a-comprehensive-guide/</link><guid isPermaLink="true">https://discern.io/blog/how-to-calculate-arr-and-common-challenges-a-comprehensive-guide/</guid><description>Annual Recurring Revenue (ARR) is a critical financial metric that helps subscription-based businesses determine their revenue over a given year. ARR directly impacts revenue forecasting, customer retention, and a company’s overall growth strategy. However, calculating ARR can be challenging, and the wrong approach can lead to inaccurate results. What is ARR? ARR refers to the</description><pubDate>Sat, 23 Aug 2025 00:00:00 GMT</pubDate><category>BI &amp; Reporting</category><category>Revenue Intelligence</category></item><item><title>SaaS Metrics Guide: KPIs That Will Drive Efficient Growth</title><link>https://discern.io/blog/saas-metrics-guide-kpis-that-will-drive-efficient-growth/</link><guid isPermaLink="true">https://discern.io/blog/saas-metrics-guide-kpis-that-will-drive-efficient-growth/</guid><description>Modern B2B SaaS companies are hyper-focused on performance SaaS metrics and leading indicators. After all, they can be the difference between becoming a unicorn or running out of funding. If you work for a B2B SaaS Company or plan to, it’s possible you’ve heard metrics like CAC Ratio, CAC Payback, Net Dollar Retention, Rule of</description><pubDate>Thu, 21 Aug 2025 00:00:00 GMT</pubDate><category>BI &amp; Reporting</category><category>Finance</category></item><item><title>The Investor Perspective on Efficient Growth</title><link>https://discern.io/blog/the-investor-perspective-on-efficient-growth/</link><guid isPermaLink="true">https://discern.io/blog/the-investor-perspective-on-efficient-growth/</guid><description>Decoding the Rule of 40 Rule of 40 holds a critical role in SaaS, serving as a litmus test for investors to gauge valuation potential. This metric underscores the importance of striking the right balance between revenue growth and profitability. Rule of 40 is the sum of Free Cash Flow Margin and ARR Growth Rate.</description><pubDate>Thu, 07 Aug 2025 00:00:00 GMT</pubDate><category>BI &amp; Reporting</category><category>PE/VC</category></item><item><title>Cohort Analysis: The Secret to Perfecting B2B Go-to-Market Strategies</title><link>https://discern.io/blog/cohort-analysis-the-secret-to-perfecting-b2b-go-to-market-strategies/</link><guid isPermaLink="true">https://discern.io/blog/cohort-analysis-the-secret-to-perfecting-b2b-go-to-market-strategies/</guid><description>Today, when resources must be deployed efficiently, cohort data is particularly helpful to gaining actionable insights for sales, marketing, and customer success optimization. For example, a cohort analysis can be used to increase customer retention, optimize marketing campaigns, or improve sales training strategies. Customer Cohort Analyses Today, B2B companies are being heavily evaluated on their ability to retain and</description><pubDate>Sun, 20 Jul 2025 00:00:00 GMT</pubDate><category>RevOps</category></item><item><title>4 Nuanced KPIs That Every Growth Company Should Consider</title><link>https://discern.io/blog/4-kpis-with-nuances-that-every-growth-company-should-consider/</link><guid isPermaLink="true">https://discern.io/blog/4-kpis-with-nuances-that-every-growth-company-should-consider/</guid><description>As software company valuations declined due to the rise in borrowing costs in 2022, and with the recent failure and sale of Silicon Valley Bank, B2B software companies have been under greater pressure. To remain resilient and adjust quickly, there has been a greater focus on monitoring key performance indicators. However, not all KPIs are</description><pubDate>Sun, 20 Jul 2025 00:00:00 GMT</pubDate><category>BI &amp; Reporting</category><category>Finance</category><category>RevOps</category></item><item><title>Strategies for Mitigating Churn: A Collective Insight from CROs</title><link>https://discern.io/blog/strategies-for-mitigating-churn-a-collective-insight-from-cros/</link><guid isPermaLink="true">https://discern.io/blog/strategies-for-mitigating-churn-a-collective-insight-from-cros/</guid><description>As investors have been saying over the last 6 quarters, NRR is one of the most important metrics for SaaS companies to focus on. While expansions are a critical part of that equation, companies must also minimize churn as much as possible. In a recent discussion among CROs, diverse strategies for mitigating churn emerged. In</description><pubDate>Mon, 07 Jul 2025 00:00:00 GMT</pubDate><category>Finance</category><category>RevOps</category></item><item><title>Unlocking Growth: The Strategic Role of Hiring and Nurturing Top Sales Talent</title><link>https://discern.io/blog/unlocking-growth-the-strategic-role-of-hiring-and-nurturing-top-sales-talent/</link><guid isPermaLink="true">https://discern.io/blog/unlocking-growth-the-strategic-role-of-hiring-and-nurturing-top-sales-talent/</guid><description>In a recent roundtable among B2B SaaS CROs, one key takeaway was how hiring and nurturing top sales talent is often the cornerstone of scaling endeavors. The Importance of Hiring the Best There’s a unanimous agreement that the lure of saving on sales rep salaries often results in recruiting mediocre talent. The consequence? Failed pipeline</description><pubDate>Sat, 05 Jul 2025 00:00:00 GMT</pubDate><category>Pipeline Intelligence</category></item><item><title>Meeting Activity: The Key to Driving Sales Process Optimization</title><link>https://discern.io/blog/meeting-activity-the-key-to-driving-sales-process-optimization/</link><guid isPermaLink="true">https://discern.io/blog/meeting-activity-the-key-to-driving-sales-process-optimization/</guid><description>For sales teams, understanding and harnessing the right metrics is essential for driving a sales optimization strategy. While sales pipeline generation is a leading indicator for bookings, it’s equally vital to monitor activities that pave the way for strong bookings. One such indicator is sales meetings. Sales Pipeline Creation Forward-looking meetings activity serves as a</description><pubDate>Tue, 01 Jul 2025 00:00:00 GMT</pubDate><category>Pipeline Intelligence</category><category>RevOps</category></item><item><title>Lowering Your Customer Acquisition Cost Through Accurate Lead Scoring</title><link>https://discern.io/blog/lowering-your-cac-through-accurate-lead-scoring/</link><guid isPermaLink="true">https://discern.io/blog/lowering-your-cac-through-accurate-lead-scoring/</guid><description>Customer Acquisition Cost, or “CAC”, is a critical performance metric for B2B marketers. The costs of acquiring a new customer can vary, but according to KeyBanc, the CAC ratio for new customers in the software industry was 1.6 in 2020. Since every marketing team has a limited budget, it is critical to deploy resources strategically that prioritize</description><pubDate>Tue, 01 Jul 2025 00:00:00 GMT</pubDate><category>RevOps</category></item><item><title>Three Reasons Why You’ll Want to Automate KPI Management Before Your Next Fundraise</title><link>https://discern.io/blog/three-reasons-why-youll-want-to-automate-kpi-management-before-your-next-fundraise/</link><guid isPermaLink="true">https://discern.io/blog/three-reasons-why-youll-want-to-automate-kpi-management-before-your-next-fundraise/</guid><description>Most technology and data companies understand the importance of monitoring key performance indicators (KPIs) on a regular basis. However, the process of calculating KPIs tends to be manual, siloed, or relegated to the finance team to centralize on an irregular cadence. The ability to automate KPI management and calculations, and therefore proactively manage the business,</description><pubDate>Fri, 27 Jun 2025 00:00:00 GMT</pubDate><category>BI &amp; Reporting</category><category>Finance</category><category>PE/VC</category></item><item><title>Building an Accurate ARR Forecast: New, Expansion, Renewals, Downgrade, and Churn</title><link>https://discern.io/blog/building-an-accurate-arr-forecast-new-expansion-renewals-downgrade-and-churn/</link><guid isPermaLink="true">https://discern.io/blog/building-an-accurate-arr-forecast-new-expansion-renewals-downgrade-and-churn/</guid><description>Forecasting ARR isn’t just about projecting next quarter’s sales and renewals, it’s about understanding the entire revenue engine: booked ARR, expansion ARR, downgrade ARR, retention risk, and subscription start and end dates. Leading SaaS companies are moving beyond top-down assumptions to create detailed ARR forecasts rooted in historical performance and forward-looking assumptions. Here’s how to</description><pubDate>Thu, 26 Jun 2025 00:00:00 GMT</pubDate><category>Uncategorized</category></item><item><title>Renewals Forecasting: The Key to Improved Customer Retention</title><link>https://discern.io/blog/renewals-forecasting-the-key-to-improved-customer-retention/</link><guid isPermaLink="true">https://discern.io/blog/renewals-forecasting-the-key-to-improved-customer-retention/</guid><description>Customer success and renewals managers are always looking for ways to improve customer retention and reduce churn. One of the most powerful yet underutilized strategies is the disciplined practice of renewals forecasting. Just like sales teams use a weekly forecasting process to instill discipline and gain visibility into their pipeline, renewals forecasting can provide immense</description><pubDate>Tue, 17 Jun 2025 00:00:00 GMT</pubDate><category>Finance</category><category>RevOps</category></item><item><title>Data Quality: Design with the End in Mind</title><link>https://discern.io/blog/data-quality-design-with-the-end-in-mind/</link><guid isPermaLink="true">https://discern.io/blog/data-quality-design-with-the-end-in-mind/</guid><description>When teams implement systems and processes, the immediate focus is usually on operational convenience. What’s the fastest way to go live? What fields do we think we need right now? How can we avoid disrupting current workflows? It’s an understandable impulse. But too often, this short-term thinking creates long-term problems. When your business scales or your</description><pubDate>Thu, 12 Jun 2025 00:00:00 GMT</pubDate><category>BI &amp; Reporting</category><category>Uncategorized</category></item><item><title>Sales Management Best Practices with Discern</title><link>https://discern.io/blog/sales-management-best-practices-with-discern/</link><guid isPermaLink="true">https://discern.io/blog/sales-management-best-practices-with-discern/</guid><description>Managing a sales team is hard. There, we said it. It’s not easy to stay on top of all leads, accounts and opportunities, while making sure your team is enabled to consistently meet quota targets. In fact, in a recent survey, the majority of respondents said that Sales is the hardest team to manage. Schedule Weekly</description><pubDate>Thu, 05 Jun 2025 00:00:00 GMT</pubDate><category>Pipeline Intelligence</category></item><item><title>Expert Tips for Effective B2B Sales Forecasting</title><link>https://discern.io/blog/expert-tips-for-effective-b2b-sales-forecasting/</link><guid isPermaLink="true">https://discern.io/blog/expert-tips-for-effective-b2b-sales-forecasting/</guid><description>Introduction: What is Sales Forecasting? Sales forecasting is a vital tool to help businesses predict future sales as well as evaluate future sales performance. Using accurate revenue predictions, business stakeholders can improve strategic decision making. Finance teams rely on accurate sales forecasting to determine budgets and ensure the company has a healthy cash runway. Meanwhile,</description><pubDate>Wed, 04 Jun 2025 00:00:00 GMT</pubDate><category>Pipeline Intelligence</category><category>RevOps</category></item><item><title>Hiring and Pipeline Planning: From Back-of-the Envelope to Mathematical Programming</title><link>https://discern.io/blog/hiring-and-pipeline-planning-from-back-of-the-envelope-to-mathematical-programming/</link><guid isPermaLink="true">https://discern.io/blog/hiring-and-pipeline-planning-from-back-of-the-envelope-to-mathematical-programming/</guid><description>Depending on your fiscal year, you either recently or are now actively reviewing how sales performance is measuring up against the goals set at the end of last year. Board rooms are filled with questions including the following: Despite best efforts at the start of the year to plan or mid-year to course correct, many</description><pubDate>Wed, 21 May 2025 00:00:00 GMT</pubDate><category>Finance</category><category>RevOps</category></item><item><title>From Complexity to Clarity: How SaaS Finance Leaders Are Rethinking ARR, Renewals, and Forecasting</title><link>https://discern.io/blog/from-complexity-to-clarity-how-saas-finance-leaders-are-rethinking-arr-renewals-and-forecasting/</link><guid isPermaLink="true">https://discern.io/blog/from-complexity-to-clarity-how-saas-finance-leaders-are-rethinking-arr-renewals-and-forecasting/</guid><description>ARR Reporting For B2B SaaS finance teams, clean ARR reporting is just the beginning. The real challenge lies in navigating renewal ramps, classifying expansions correctly, segmenting self-service accounts, and tracking ARR without overcomplicating it, all while building forecasts that leadership can rely on. In conversations with finance leaders across SaaS companies, one thing stands out:</description><pubDate>Thu, 01 May 2025 00:00:00 GMT</pubDate><category>Finance</category><category>Revenue Intelligence</category></item><item><title>ARR and MRR: What Every SaaS CFO Needs to Know About Tracking and Leveraging Recurring Revenue</title><link>https://discern.io/blog/arr-and-mrr-what-every-saas-cfo-needs-to-know-about-tracking-and-leveraging-recurring-revenue/</link><guid isPermaLink="true">https://discern.io/blog/arr-and-mrr-what-every-saas-cfo-needs-to-know-about-tracking-and-leveraging-recurring-revenue/</guid><description>Recurring revenue is the financial backbone of any B2B SaaS company. Yet many finance teams still lack clarity around accurately calculating and segmenting the two most critical metrics in SaaS: ARR (Annual Recurring Revenue) and MRR (Monthly Recurring Revenue). When tracked properly, along with GRR, NRR, and Renewal Rate these metrics unlock insights that guide</description><pubDate>Mon, 14 Apr 2025 00:00:00 GMT</pubDate><category>Finance</category><category>Revenue Intelligence</category></item><item><title>Product Performance by ICP: Which is Driving Growth and Retention?</title><link>https://discern.io/blog/product-performance-by-icp-which-is-driving-growth-and-retention/</link><guid isPermaLink="true">https://discern.io/blog/product-performance-by-icp-which-is-driving-growth-and-retention/</guid><description>Product Performance by ICP Not all products are created equal. Two products might show the same topline numbers—but one could be thriving with long-term customers from a sticky vertical, while the other is quietly churning through low-value accounts. This type of nuance is often not reflected in traditional dashboards or manual spreadsheets. And when you</description><pubDate>Wed, 02 Apr 2025 00:00:00 GMT</pubDate><category>BI &amp; Reporting</category><category>Finance</category><category>Revenue Intelligence</category></item><item><title>Moving Beyond First and Last Touch: Why Pipeline Attribution Matters</title><link>https://discern.io/blog/moving-beyond-first-and-last-touch-why-pipeline-attribution-matters/</link><guid isPermaLink="true">https://discern.io/blog/moving-beyond-first-and-last-touch-why-pipeline-attribution-matters/</guid><description>Pipeline attribution offers a comprehensive, data-driven approach to measuring the impact of marketing, SDR, and sales activities. Instead of assigning credit to just one interaction, multi-touch attribution (MTA) analyzes the entire customer journey, providing deeper visibility into how different touchpoints contribute to revenue.</description><pubDate>Thu, 13 Mar 2025 00:00:00 GMT</pubDate><category>BI &amp; Reporting</category><category>Marketing Intelligence</category></item><item><title>Sales Forecasting: Tips and Tricks to Get It Right</title><link>https://discern.io/blog/sales-forecasting-tips-and-tricks-to-get-it-right/</link><guid isPermaLink="true">https://discern.io/blog/sales-forecasting-tips-and-tricks-to-get-it-right/</guid><description>At the start of each quarter, we all want to know how much new revenue we can generate. But while critical, sales forecasting can be a complex process. 80% of companies miss their bookings forecast by at least 10%, regardless of economic environment. In this article, we will walk through a framework for sales forecasting,</description><pubDate>Wed, 12 Mar 2025 00:00:00 GMT</pubDate><category>Pipeline Intelligence</category><category>RevOps</category></item><item><title>KPIs in the Age of AI: A New Era of Business Performance</title><link>https://discern.io/blog/kpis-in-the-age-of-ai-a-new-era-of-business-performance/</link><guid isPermaLink="true">https://discern.io/blog/kpis-in-the-age-of-ai-a-new-era-of-business-performance/</guid><description>In 2024, the economic landscape has been marked by uncertainty. The Fed cut interest rates for the first time in three years in September, bringing yields to 4%. Although lower than the peak in recent years, they remain significantly higher than the sub-1% rates seen in 2021. Businesses, particularly in software, are navigating fluctuating valuations,</description><pubDate>Mon, 17 Feb 2025 00:00:00 GMT</pubDate><category>BI &amp; Reporting</category><category>PE/VC</category><category>SaaS RevOps AI Agents</category></item><item><title>Pipeline Precision: Leveraging Cohort Analysis for Realistic Planning</title><link>https://discern.io/blog/cohort-analytics/</link><guid isPermaLink="true">https://discern.io/blog/cohort-analytics/</guid><description>The ability to retain and grow existing customers is the cornerstone of financial success in the SaaS industry. Retention isn’t just about keeping customers happy—it’s the single biggest driver of predictable, scalable growth. For CFOs, this translates to more accurate ARR/MRR forecasts, stronger cash flow, and higher company valuations. By understanding the key drivers of</description><pubDate>Wed, 08 Jan 2025 00:00:00 GMT</pubDate><category>BI &amp; Reporting</category></item><item><title>The SaaS CFO Playbook: Guide to Retention</title><link>https://discern.io/blog/saas-cfo-playbook-retention-strategies/</link><guid isPermaLink="true">https://discern.io/blog/saas-cfo-playbook-retention-strategies/</guid><description>The ability to retain and grow existing customers is the cornerstone of financial success in the SaaS industry. Retention isn’t just about keeping customers happy—it’s the single biggest driver of predictable, scalable growth. For CFOs, this translates to more accurate ARR/MRR forecasts, stronger cash flow, and higher company valuations. By understanding the key drivers of</description><pubDate>Tue, 17 Dec 2024 00:00:00 GMT</pubDate><category>BI &amp; Reporting</category><category>Finance</category><category>Revenue Intelligence</category></item><item><title>Pipeline Optimization: The Secret to a Perfected Annual Pipeline Plan</title><link>https://discern.io/blog/pipeline-optimization-the-secret-to-a-perfected-annual-pipeline-plan/</link><guid isPermaLink="true">https://discern.io/blog/pipeline-optimization-the-secret-to-a-perfected-annual-pipeline-plan/</guid><description>With the third quarter of the year well under way, annual planning and budgeting for most companies is right around the corner. While a critical consideration for budgeting is pipeline planning, many companies do not optimize their pipeline plan. Because sales and marketing expenses often rank first or second of total company expenses, not running</description><pubDate>Sun, 24 Nov 2024 00:00:00 GMT</pubDate><category>Pipeline Intelligence</category><category>RevOps</category></item><item><title>Four Things That Should be On Every CEO’s Mind During AOP</title><link>https://discern.io/blog/four-things-that-should-be-on-every-ceos-mind-during-aop/</link><guid isPermaLink="true">https://discern.io/blog/four-things-that-should-be-on-every-ceos-mind-during-aop/</guid><description>The beginning of a new year symbolizes a fresh start. Nearly everyone sets at least one resolution to be the best version of themselves. While we are setting our personal resolutions, companies are busy crafting their annual goals and quotas. A new year marks a time for businesses to refocus their vision and implement either</description><pubDate>Tue, 19 Nov 2024 00:00:00 GMT</pubDate><category>BI &amp; Reporting</category></item><item><title>Five Metrics Critical to Finance During Annual Planning That You Won’t Find in the ERP</title><link>https://discern.io/blog/five-metrics-critical-to-finance-during-annual-planning-that-you-wont-find-in-the-erp/</link><guid isPermaLink="true">https://discern.io/blog/five-metrics-critical-to-finance-during-annual-planning-that-you-wont-find-in-the-erp/</guid><description>Q4 is the time for companies to establish and align on cross-functional objectives for the following year. During this time, most Finance teams are hyper-focused on budget planning, and need to consider information living outside their accounting and ERP systems. Doing so strengthens the alignment between Finance and revenue-generating teams and can result in a</description><pubDate>Sat, 12 Oct 2024 00:00:00 GMT</pubDate><category>BI &amp; Reporting</category><category>Finance</category><category>RevOps</category></item><item><title>Netty Awards: Discern Wins Best Emerging Data Analytics Provider</title><link>https://discern.io/blog/discern-wins-netty-award/</link><guid isPermaLink="true">https://discern.io/blog/discern-wins-netty-award/</guid><description>New York, NY – August 20, 2024: Discern is proud to announce its recognition as the Best Emerging Data Analytics Provider at the 2024 Netty Awards, a testament to the company’s innovative contributions to AI-driven operational intelligence. The Netty Awards celebrate digital excellence across over 100 categories, and this win underscores Discern’s pivotal role in shaping the future of data</description><pubDate>Tue, 20 Aug 2024 00:00:00 GMT</pubDate><category>News</category></item><item><title>Dissecting The Rule Of 40 With Jeremey Donovan from Insight Partners</title><link>https://discern.io/blog/dissecting-the-rule-of-40-with-jeremey-donovan-insight/</link><guid isPermaLink="true">https://discern.io/blog/dissecting-the-rule-of-40-with-jeremey-donovan-insight/</guid><description>In the first edition of our new KPIs Hot Takes Series, Discern’s CEO, Helen Lin, recently sat down with GTM expert from Insight Partners, Jeremey Donovan, to discuss the Rule of 40. During their conversation, Helen and Jeremey revealed how a SaaS business can improve Rule of 40 performance to drive the long-term valuation of the</description><pubDate>Sat, 03 Aug 2024 00:00:00 GMT</pubDate><category>BI &amp; Reporting</category><category>Finance</category></item><item><title>Unlocking Sustainable Growth: SaaS Benchmarks and Strategies for 2024</title><link>https://discern.io/blog/unlocking-sustainable-growth-saas-benchmarks-and-strategies-for-2024/</link><guid isPermaLink="true">https://discern.io/blog/unlocking-sustainable-growth-saas-benchmarks-and-strategies-for-2024/</guid><description>Sustainable growth has become the holy grail for SaaS companies striving to balance profitability and expansion. As the industry navigates the aftermath of a turbulent 2023, marked by a shift toward profitability amidst rising interest rates, understanding the latest SaaS trends and benchmarks is critical to charting a path to success. SaaS Benchmarks in 2023:</description><pubDate>Wed, 15 May 2024 00:00:00 GMT</pubDate><category>BI &amp; Reporting</category><category>Finance</category></item><item><title>100-Day Plan: a Data-Informed Revenue Strategy</title><link>https://discern.io/blog/100-day-plan-a-data-informed-revenue-strategy/</link><guid isPermaLink="true">https://discern.io/blog/100-day-plan-a-data-informed-revenue-strategy/</guid><description>While 100-day plans address all operational areas of a new portfolio company, improving revenue growth is a critical driver of success. Initial revenue strategy can impact the direction of a company for years, but is mostly developed within a short time frame, during due diligence or after the signing of the purchase agreement. Company data,</description><pubDate>Fri, 22 Mar 2024 00:00:00 GMT</pubDate><category>PE/VC</category></item><item><title>The Modern Finance Tech Stack: CFOs Navigate a Sea of SaaS Finance Tools</title><link>https://discern.io/blog/the-modern-finance-tech-stack-cfos-navigate-a-sea-of-saas-finance-tools-2/</link><guid isPermaLink="true">https://discern.io/blog/the-modern-finance-tech-stack-cfos-navigate-a-sea-of-saas-finance-tools-2/</guid><description>The year 2024 is seen as a pivotal time for efficient growth in SaaS. The emphasis on carefully considering additional finance tools, automating processes, and maintaining a lean yet effective technology stack resonates across the CFO community. In a recent series of roundtables focused on the “Modern Finance Tech Stack”, SaaS CFOs dove into their</description><pubDate>Tue, 23 Jan 2024 00:00:00 GMT</pubDate><category>Finance</category></item><item><title>Efficient Growth: The SaaS CFO’s Balancing Act in 2024</title><link>https://discern.io/blog/efficient-growth-the-saas-cfos-balancing-act-in-2024/</link><guid isPermaLink="true">https://discern.io/blog/efficient-growth-the-saas-cfos-balancing-act-in-2024/</guid><description>As 2024 approaches, SaaS CFOs face the challenging task of managing both growth expectations with operational efficiency. While optimism about improving market conditions abounds, the days of pursuing “growth at all costs” are fading into memory. It’s now all about efficient growth. Performance Trends and Themes in 2023 Uncertain market conditions in 2023 had varying</description><pubDate>Wed, 03 Jan 2024 00:00:00 GMT</pubDate><category>Finance</category></item><item><title>Private Equity and Corporate Development: CRM is the Next Frontier for Data-Driven Due Diligence</title><link>https://discern.io/blog/private-equity-and-corporate-development-crm-is-the-next-frontier/</link><guid isPermaLink="true">https://discern.io/blog/private-equity-and-corporate-development-crm-is-the-next-frontier/</guid><description>The traditional Private Equity (PE) or Corporate Development due diligence process focuses heavily on legal aspects such as client and vendor contracts, regulatory filings, and stock issuances and agreements. Commercial due diligence tends to rely on customer feedback for validation of the market. Unknowingly, PE and Corporate Development offices are missing a huge source of</description><pubDate>Sun, 20 Aug 2023 00:00:00 GMT</pubDate><category>PE/VC</category></item><item><title>Discern’s Commitment to Data Security is Recognized by SOC 2 Type II Certification</title><link>https://discern.io/blog/discerns-commitment-to-data-security-is-recognized-by-soc-2-type-ii-certification/</link><guid isPermaLink="true">https://discern.io/blog/discerns-commitment-to-data-security-is-recognized-by-soc-2-type-ii-certification/</guid><description>New York, NY – Thursday, May 11, 2023 Discern, an innovative provider of augmented analytics, announced today that it has achieved SOC2 Type II compliance. This certification demonstrates the company’s commitment to maintaining the highest standards of data security and privacy. SOC2 is a widely recognized auditing standard developed by the American Institute of Certified</description><pubDate>Thu, 11 May 2023 00:00:00 GMT</pubDate><category>News</category></item><item><title>B2B Marketing Analytics To Focus On In 2023</title><link>https://discern.io/blog/b2b-marketing-analytics-to-focus-on-in-2023/</link><guid isPermaLink="true">https://discern.io/blog/b2b-marketing-analytics-to-focus-on-in-2023/</guid><description>The year is 2023. B2B marketers have a host of tools at their fingertips to track engagement and activity, monitor intent, and automate workflows. However, not enough marketers are looking at the right data points in order to have a tangible, trackable impact on revenue. The good news is that, with the right CRM and</description><pubDate>Wed, 15 Mar 2023 00:00:00 GMT</pubDate><category>RevOps</category></item><item><title>Business Intelligence Implementations: Everything You Need to Know</title><link>https://discern.io/blog/business-intelligence-implementations-everything-you-need-to-know/</link><guid isPermaLink="true">https://discern.io/blog/business-intelligence-implementations-everything-you-need-to-know/</guid><description>In this article, we discuss everything you need to know about business intelligence implementations and why Discern is different. What Is Business Intelligence? Business intelligence (BI) refers to the tools, technologies, and processes that organizations use to collect, store, and analyze data to support better business decision-making. BI can help organizations identify trends, spot opportunities,</description><pubDate>Tue, 20 Dec 2022 00:00:00 GMT</pubDate><category>BI &amp; Reporting</category></item><item><title>Efficiency Metrics to Prioritize in the Current Environment</title><link>https://discern.io/blog/efficiency-metrics-for-the-current-environment/</link><guid isPermaLink="true">https://discern.io/blog/efficiency-metrics-for-the-current-environment/</guid><description>So far, 2022 has proven to be completely different from 2020 – the pandemic has shifted to an endemic for most of the world. However, while leisure and business travel have bounced back, schools are back in person, and gatherings are once again mask-less, the stock market feels eerily similar to early pandemic days, especially</description><pubDate>Tue, 31 May 2022 00:00:00 GMT</pubDate><category>BI &amp; Reporting</category><category>Finance</category></item></channel></rss>